Top 5 Wellness Apps on iOS in Australia Q1 2024: A Performance Snapshot

In the first quarter of 2024, the wellness app category in Australia has seen varied performances across popular iOS applications. Data from Sensor Tower offers a glimpse into how these apps have fared in terms of downloads, revenue, and weekly active users.

ShutEye®: Sleep Tracker, Sound experienced a fluctuating revenue trend, peaking at around $41K and dipping to approximately $26K. Downloads started at about 16K but decreased over the quarter, while weekly active users showed a decline from roughly 15K to about 11K.

Me+ Daily Routine Planner showed a declining trend in both revenue and downloads, with revenue dropping from around $16K to $6K and downloads decreasing from 19K to 3K. Weekly active users also saw a reduction, from around 47K to 36K.

Calm maintained a steady revenue performance, hovering between $62K and $68K. Downloads were modest, beginning at roughly 3K and ending at 2K by the close of the quarter. The app's active users remained relatively stable, with a slight downward trend from 57K to 52K.

BetterSleep: Relax and Sleep saw an increase in revenue from about $5K to $9K. Downloads, however, followed a descending path, starting at approximately 3K and halving by the quarter's end. Weekly active users showed an initial decline but rebounded to around 11K.

Breeze: Mental Health witnessed an upward trend in revenue, moving from nearly $7K to over $10K. Downloads saw a slight increase in the middle of the quarter but otherwise remained relatively consistent. Active user counts remained steady with a slight increase from about 8K to just over 8K.

For more detailed insights and analytics, Sensor Tower's platform provides a comprehensive look at the app market performance.